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From: Alex MG11/6/2025 11:39:46 AM
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Scammy Ads Generated an Estimated 10% of Meta’s Revenue in 2024

Meta is earning a fortune on a deluge of fraudulent ads, documents show
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show.
And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’

reuters.com

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