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From: Ron11/22/2025 9:13:01 AM
   of 8735
 
Cable continues to decline, internet TV services plateau

Internet-based pay TV services like YouTube TV, Sling and Fubo may not be able to stop the decline of the traditional TV business, after all: Traditional cable and satellite TV subscription services continue to bleed customers while their internet-based siblings have effectively plateaued, showing little to no growth over the past three years. That’s according to the latest State of Streaming report from Parks Associates, which was released on Wednesday.

The number of households subscribing to a traditional pay TV service declined from 69 percent in Q1 2019 to 41 percent in Q3 of 2025, according to the report. The number of households who get their TV fix from an internet-based TV service increased from 10 percent to 23 percent during that same time frame, but much of that growth happened at the beginning of the pandemic.

Internet-based TV services reached 23 percent of household penetration in Q1 of 2022, and have since then effectively plateaued at that same market share rate. Online video subscription services like Netflix, Disney+ and HBO Max, on the other hand, grew eight percent over the same time frame.

The entire report covers a range of different topics, including bundling, the popularity of individual streaming services, and AI. An interesting data point on the latter: 40 percent of consumers say they’re less likely to watch something that was created by AI.

online.flippingbook.com
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