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Non-Tech : Any info about Iomega (IOM)?
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To: Kansas George who wrote (48874)2/26/1998 1:15:00 AM
From: Michael Coley  Read Replies (2) of 58324
 
RE: Advertising / Jaz Price Cuts.

I heard the Jaz radio ad for the first time today. Sounded good to me.

Also, I was looking through the latest (3/10?) PC Magazine and I noticed several removable storage ads:

* 1 page SyQuest SparQ ad.
* 1 page Shark ad.
* 2 page Zip ad.
* 2 page Jaz ad.

One interesting thing about the Jaz ad is that the Jaz1 prices listed ($399/$299) are the OLD prices instead of the new ($299/$279). This makes me wonder a few things (mostly bearish):

1) It seems like a last-minute decision by Iomega. No mention of it during the conference call (although there was some hint).

2) Were Jaz sales leveling off (or declining)?

3) If so, was it due to SparQ?

4) How much will this affect margins? As cheap as we've seen Jaz lately, I doubt that it will have TOO much effect. I think they've probably been inching the wholesale price down.

5) How effective will the price cuts and advertising be in regaining any potentially lost market share in the 1GB arena?

- Michael Coley
- wwol.com
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