LG Strengthens Automotive Electronics, Leads AI Vehicle Solutions in Partnership with Qualcomm
AI Cabin Platform to Debut at Next Year's CES
Showcasing Technology to Lead Beyond the SDV Era into AIDV
On-Device Solution Ensures Convenience, Performance, and Security
by Jang Heejun
Pubilshed 11 Dec.2025 10:00(KST)
Updated 11 Dec.2025 14:52(KST)
LG Strengthens Automotive Electronics, Leads AI Vehicle Solutions in Partnership with Qualcomm
LG Electronics is partnering with Qualcomm to showcase future artificial intelligence (AI) vehicle solutions. The company aims to lead the era of AI-Driven Vehicles (AIDV) with a generative AI-based high-performance computing (HPC) device for vehicles.
On December 11, LG Electronics announced that it will unveil its 'AI Cabin Platform' for complete vehicle customers for the first time at CES 2026, the world's largest electronics and IT exhibition, which will be held in Las Vegas, USA, for four days starting from January 6. This is an on-device AI solution applied to the HPC, which serves as the brain of the automobile.
LG Electronics announced on the 11th that it will unveil the 'AI Cabin Platform' for complete vehicle customers for the first time at CES 2026, the world's largest home appliance and information technology (IT) exhibition, held in Las Vegas, USA, for four days starting from the 6th of next month. LG Electronics
LG Electronics plans to introduce AIDV technologies, which are emerging as a new trend in future mobility beyond Software-Defined Vehicles (SDV), through a digital cockpit equipped with the new AI Cabin Platform.
The AI Cabin Platform incorporates various open-source generative AI models, including a Vision-Language Model (VLM) for analyzing visual information, a Large Language Model (LLM), and an image generation model, into LG Electronics' in-vehicle infotainment system. The platform utilizes Qualcomm's high-performance automotive solution, the 'Snapdragon Cockpit Elite.' This allows all AI computations to be processed locally within the vehicle, eliminating the need for communication with external AI servers and resulting in faster, more stable performance while also preventing the risk of data leakage.
In practical applications, the AI Cabin Platform comprehensively analyzes the surrounding environment and the condition of occupants using cameras inside and outside the vehicle to provide appropriate guidance. For example, when the system detects a vehicle merging from the side and analyzes the driver's gaze with an internal camera, it delivers a message via display and voice, such as, "A vehicle is merging in this section. Please keep your eyes on the road and drive safely."
The image generation model can also provide customized images. For instance, if you are listening to music while driving on a snowy road, the system analyzes the environment and generates images for the music playback screen that match the surroundings, such as snow falling between streetlights or a village decorated with Christmas ornaments. It can also deliver messages like, "Would you like a song recommendation for a winter night?" providing passengers with a unique experience tailored to the situation.
LG Electronics has identified the automotive electronics business as a future growth engine and continues to collaborate closely with Qualcomm. At CES 2025 earlier this year, the two companies unveiled an HPC platform that integrates the in-vehicle infotainment system and Advanced Driver Assistance System (ADAS) into a single device. Based on Qualcomm's 'Snapdragon Ride Flex' system-on-chip (SoC), this platform consolidated various in-vehicle functions into a single controller, earning praise for simultaneously achieving both cost efficiency and high performance through its advanced technology.
Seokhyun Eun, Executive Vice President and Head of the VS Business Division at LG Electronics, stated, "Based on our proven technological capabilities in the global market, we will expand strong partnerships and lead the transition from SDV to AIDV." |
