From a revolution in the flat-panel biz to some billboards at fast food restaurants! Well, each step is a step closer to Fort Laramie:
SI Diamond Subsidiary To Receive First Royalties on 60 Displays Utilizing its Proprietary LCD Technology
Potential of 3,000 Displays to be Delivered by the Year 2000 EBT Division Names New Director of Sales & Marketing
AUSTIN, Tex., Feb. 26 /PRNewswire/ -- -- SI Diamond Technology, Inc. (OTC Bulletin Board: SIDT - news) today reported that its wholly owned subsidiary, Electronic Billboard Technology, Inc. (''EBT''), has announced that Texas Digital Systems, Inc. (''TDS'') has begun commercial production with an initial 60-unit run of its AccuVIEW(TM) electronic display, utilizing Electronic Billboard's proprietary technology. Texas Digital's initial production run follows the successful completion of an exhaustive product beta testing.
The original purchase agreement between EBT and TDS has been revised to that of a royalty agreement. In connection with this agreement, TDS has agreed to pay a royalty to Electronic Billboard Technology for each display installed at a fast food restaurant. In order to maintain the exclusivity of this agreement, Texas Digital Systems has agreed to a minimum of 3,000 installations through May 31, 2000.
''We recognize the tremendous potential for our LCD-based technology,'' stated Marc Eller, chairman and chief executive officer of SI Diamond Technology. ''And, the fast food industry is a perfect application for these sunlight-readable LCD displays. Basically, these full-color interactive displays tell you what you've ordered and how much it costs, so there's no need to deal with an inaudible voice over the box. These displays also provide a vehicle for creative full-color, point-of-purchase advertising.''
Eller added, ''As our relationship with Texas Digital Systems continues to evolve, we look forward to working together to expand our markets and develop new products utilizing EBT and TDS software and/or hardware.''
Electronic Billboard Technology Names New Director of Sales and Marketing
In a separate announcement, EBT announced that it has hired Stephen Speights to serve as the company's director of sales and marketing. In this capacity, Speights will be responsible for overseeing all outside sales and marketing efforts for the company's products, including the VERSAtile(TM) electronic marquee and large outdoor billboards.
A graduate of the University of Texas-San Antonio, with a bachelor of arts degree in marketing, Speights has extensive experience in the electronic sign industry, most recently as owner of Electronic Message Systems in San Antonio. Speights also served as national sales and marketing manager for American Electronic Sign Company in Spokane, Washington, and for seven years was national sales manager of National Display Systems. Prior to that, he was regional sales manager of American Sign and Indicator Corporation in Spokane, for six years.
''Steve brings with him 20 years of experience in presenting innovative electronic sign technology to the marketplace,'' said Zvi Yaniv, president and chief operating officer. ''Steve has vast experience with start-up companies, and has been a consistent top producer for the companies with which he's worked. We are lucky to have someone with his contacts and talents joining our management team.''
SI Diamond Technology is a holding company consisting of three wholly owned subsidiaries. SIDT's Diamond Tech One subsidiary provides wafer bumping and other micro-interconnect services for the semi-conductor and display industries. The Field Emission Picture Element Technology subsidiary utilizes SIDT's proprietary technology for the development of diamond films for use in flat panel displays - the display of the future. The Electronic Billboard Technology subsidiary is geared toward the commercialization of SIDT's electronic digitized sign technology.
SOURCE: SI Diamond Technology, Inc.
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