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Microcap & Penny Stocks : MIS International (NASD/BB: MISM)

MISM 0.450

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Jan 21 4:00 PM EST

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To: StockJock-e who wrote (212)	2/26/1998 2:50:00 PM
From: Leroyt	Read Replies (1) of 264

Company Press Release SOURCE: MIS International Inc. MIS International Inc. to Begin TV Commercials MISSISSAUGA, Ontario, Feb. 26 /PRNewswire/ -- MIS International Inc. (OTC Bulletin Board: MISM - news) announced today that it will run 1350 TV Commercials over the next eight weeks in the Toronto area. The commercials are 30 seconds in length and promote the companies Wheel to Wheel automotive repair centre in Oakville, Ontario. MIS has also committed to run 24 display advertisements in a local newspaper promoting the same store over the same time period. According to MIS CEO Dan Masters, ''Spring is the beginning of a busy cycle in the automotive repair industry. We plan to take advantage of the warm weather and bring people into Wheel to Wheel before the normal spring/summer service period.'' The commercials will be shown to homes only with cable television. Masters states, ''By advertising with the cable company directly we can have our commercials shown only in the areas closest to our location. This saves us the cost of running directly with a network or television station whereby our commercials are shown in areas that we would not draw customers from. As cable is in almost every home in the area, we will not lose market penetration.'' The commercials are part of an integrated marketing plan for its Wheel to Wheel chain which includes direct mail, telemarketing and the use of its own credit card. According to Masters, ''We plan on implementing national TV coverage in each market we will have locations in after the completion of our automotive acquisition. The current commercials will have different themes. We will gauge the response of each and use the most successful to launch our acquisition with once complete.'' MIS International Inc. develops and franchises retail concepts on a multi unit basis. MIS currently has two distinct franchise concepts, Pretzel Twister in the snack food industry and Wheel to Wheel in the automotive repair industry. MIS has signed agreements to acquire almost three hundred new locations in the automotive and pretzel industries. SOURCE: MIS International Inc.

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