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Non-Tech : The North Face (TNFI)
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To: Bazmataz who wrote (94)2/26/1998 5:08:00 PM
From: Jack Be Quick  Read Replies (2) of 236
 
The possible effect of mild weather on winter sales had occurred to me as well. But I am willing to bet that this company has staying power well beyond this winter. I also think that the "brand recognition" will operate independently of the weather. Still, I wouldn't mind seeing a little colder weather and snow to help the cause.

Regards,
John
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