Well first dave, make that ".. two other owners" because I'm not one, at least not yet. I might consider becoming one when: 1) the price gets down to where even a parsimonious, tight-wad, skin-flint, penny-pinching miser such as I might be willing to take a flyer on it; or 2) they decide to start acting like a real company, which means telling it straight, and like it is. Jettisoning paid-for hype-meisters would be another good sign. [ offering single-digit salute to Red Hot Stocks ]
As for your questions, the probable reason it hasn't caught on more than it has is simply the human propensity to inertia, the "We'll always do what we've always done, and we'll always get what we've always gotten" Syndrome. And, of course, don't forget the "Not Invented Here" Syndrome. Realise that if... IF... this "black box" works as well as they claim... and it does, from empirical results, seem to have some validity... then the whole game of exploring for oil gets turned upside down, with some new winners and a whole bunch of new losers. [read: all the traditional seismic-search-method companies and their entourages, hangers-on, and pilot-fish]. As for why they're not "... talking it up more", I suspect they're waiting for just the right moment, when the "black box" has found some monster well which all normal methods of seismic and other methodology had indicated would be a duster. Every new technology has to be introduced at the opportune moment in its time-line, for maximum effect, because it always has the entrenched status-quo to displace, and that takes a hell of a lot of momentum. |