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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 225.52

-3.2%

10:29 AM EST

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To: Bald Man from Mars who wrote (1781)	2/27/1998 4:38:00 PM
From: William T. Katz	Read Replies (2) of 164684

Amazon prices for technical books seem routinely super-high compared to Barnes & Noble. I have been using 2 book search engines: bestbookbuys.com acses.com The first seems a little better but I haven't really given the 2nd a workout yet. In radiological physics/engineering, B&N offers fairly astounding discounts to Amazon ... I've posted this before since I was pretty shocked to find a $30 book at one selling for $50+ at AMZN. But among many of the other negatives of AMZN including the competition, I find the wildly enthusiastic pro-internet crowd assuming very large % of books to be bought online and also that AMZN will be majority seller. I find both those assumptions to be likely false. I'm feeling a little pain from the squeeze but I'm in for the long haul. I'm still seeing silly arguments elsewhere saying "But don't you shorts realize the internet book sales are growing incredibly fast." There seems to be no grasp of how far ahead of current sales AMZN stock has moved. One misstep and this house of cards falls. People have asked what shorts think will bring this stock down. I feel it can be: 1) Price wars ... just look at the disk drive sector for what can occur in terms of valuation. 2) Bigger competitors with real retail stores providing needed mindshare and publicity for their online component. 3) Broader market correction. 4) Realization there is a cap to how many books the average consumer will buy on-line without being able to browse through it in the real world. And special order books will be obtained through search engines given the huge variation in costs. If AMZN takes themselves out of those search engines, they will never get my business for those special order books .. that is for sure. -Bill

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