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Non-Tech : McDonalds (MCD)
MCD 315.930.0%3:43 PM EST

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To: sea_biscuit who wrote (64)2/28/1998 1:14:00 AM
From: Jeff Briley   of 288
 
Dip,

<<Any damage is probably going to be near-term>>

I agree... that's why I shorted it today at $55 9/16 and will cover Monday at $53. I'll take that short-term damage every day.

<<Late March 1981>>

Sure, and how about those 1984 Tigers... what a team.... ahhhh, the good old days!!

<<"Business Week" in particular, seems to get it wrong ALL the time>>

Yeah, well their charts showing that "Despite a massive expansion... McDonald's share of the U.S. Fast Food Sales has slipped... making each store less profitable" --- are those wrong?? How about the poll they took showing that people favor Wendy's and Burger King over McDonald's?? Is that wrong, too??

If I was long MCD, I'd sell it just because Ronald McDonald looks so sad on the front cover. No one likes a sad clown!!

Jeff
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