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Microcap & Penny Stocks : ARCI-Appliance Recycling Centers of America

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To: ted birnbaum who wrote (12)2/28/1998 4:49:00 PM
From: Jim Mac   of 14
 
ARCA said in recent press releases they'll be rolling out cable TV advertising in Minneapolis, and later in their other retail markets, including Los Angeles...

This, and the extra $400,000 of SG&A in Q4 means they've re-opened Los Angeles retail sites? That makes sense, since the Whirlpool deal and continuation of Edison contract increases the chances newly-opened retail sites in the major L.A. market will break even quickly: Those Whirlpool units sell faster than collected units.

Since ARCA appears to have burned all their cash, their credit line is being used up, and they'll be spending money now on advertising and re-opened L.A. stores?, it looks to me like ARCA is highly confident 1998 is THE year of black ink. The foundation has been laid, the heavy lifting is over, we're on final approach to profitability.

Um, at least I hope so.....
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