SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Non-Tech : McDonalds (MCD)
MCD 317.13+0.8%1:44 PM EST
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: sea_biscuit who wrote (82)2/28/1998 7:40:00 PM
From: Fredric D. Bellamy  Read Replies (2) of 288
 
In my opinion, the only reason that the Businessweek article will have an impact is that BW waited until now to publish such a piece. If one goes back over the last 12-18 months, one can see that countless newspapers and magazines have published similarly critical pieces about MCD. BW waited until after the flood--and after MCD finally started showing signs of life in its stock price--to rehash the same old stuff that everyone else already discussed. Does anyone think that the market hasn't yet discounted this information? Of course it has. Why else would the stock price have gone nowhere for the last two years?

With MCD's inherent advantages, there is simply no reason why MCD can't eventually outperform every other fast food outfit. I don't believe that making tacos or anything else is so difficult that MCD couldn't do so--if MCD management committed itself to the effort. Making a better hamburger (or taco, or hot dog, or chicken) may not be easy, but it certainly isn't as complicated as building a better microprocessor.

The time to have purchased Coca Cola stock was when KO had "lost the cola wars" (as one book claimed in a title that now looks laughable). The time to buy MCD is when it has been deemed to have "lost the burger (or french fry) wars."
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News