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Non-Tech : Any info about Iomega (IOM)?
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To: Senthil Sankarappan who wrote (49116)3/1/1998 9:56:00 PM
From: Michael Coley  Read Replies (2) of 58324
 
RE: Retail Presence.

>> If they can only count 4 weeks of inventory in revenue, why is IOM keen on keeping upto 6 weeks inventory? isn't it tying up cash?
<<

I can answer this one for you. Iomega wants the inventory in the channel for retail presence. They want people to walk into stores and see their product everywhere. People buy what they can easily find. If they can't find it, they might buy something else.

- Michael Coley
- wwol.com
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