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Technology Stocks : Ascend Communications (ASND)
ASND 212.33+1.1%Nov 28 9:30 AM EST

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To: sepku who wrote (37019)3/2/1998 9:37:00 AM
From: Glenn D. Rudolph  Read Replies (1) of 61433
 
Apple Cuts Prices on Power Macintosh and Display Products

PR Newswire - March 02, 1998 08:34
AAPL %CPR %MLM %FIN %PDT V%PRN P%PRN

CUPERTINO, Calif., March 2 /PRNewswire/ -- Apple Computer, Inc.
(Nasdaq: AAPL) today announced price cuts on its Power Macintosh G3 line of
personal computers and AppleVision displays.

Example configurations and pricing include:

Power Macintosh G3 Desktop
-- 233MHz PowerPC G3 RISC processor/512K level 2 "backside" cache/32MB
RAM/4GB IDE hard drive/24x-speed CD-ROM drive (maximum)
-- was $1,999.00 -- now $1,699.

Power Macintosh G3 Desktop
-- 266MHz PowerPC G3 RISC processor/512K level 2 "backside" cache/32MB
RAM/4GB IDE hard drive/24x-speed CD-ROM drive (maximum)/100MB Zip drive
-- was $2,399 -- now $1,999

Power Macintosh G3 Minitower
-- 233MHz PowerPC G3 RISC processor/512K level 2 "backside" cache/32MB
RAM/4GB IDE hard drive/24x-speed CD-ROM drive (maximum)/56Kbs modem
-- was $2149 -- now $1,999

Power Macintosh G3 Minitower
-- 266MHz PowerPC G3 RISC processor/512K level 2 "backside" cache/32MB
RAM/6GB IDE hard drive/24x-speed CD-ROM drive (maximum)/ 100MB Zip
drive/composite/S-video in/out
-- was $2,999 -- now $2,499

Power Macintosh G3 Minitower
-- 266MHz Power PC G3 RISC processor/512K level 2 "backside" cache/128MB
RAM/4GB Ultra/Wide SCSI hard drive with PCI card/24x-speed CD-ROM drive
(maximum)/6MB SGRAM video memory/10/100BASE-T Ethernet PCI card/128-bit
2D/3D graphics PCI card with 8MB VRAM
-- was $4,199 -- now $3,799

Apple also reduced prices on several displays with AppleVision 750 being
reduced from $849 to $699, AppleVision 750 AV from $949 to $799; AppleVision
850 from $1,849 to $1,649; and AppleVision 850 AV from $1,999 to $1,799.
These products are available at the Apple Online Store
( apple.com ) or through Authorized Apple Resellers. All prices
given are estimated retail prices. Actual prices may vary by reseller.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with the
Macintosh. Apple is now recommitted to its original mission -- to bring the
best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons, and consumers in over 140
countries around the world.
If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the U.S.
or 1-800-263-3394 in Canada. If you do not have a fax machine or would like
to locate an Apple authorized reseller near you, please call 1-800-538-9696.
Customers in the U.S. now have the option of buying products over the Internet
at the Apple Store ( apple.com ) as part of a distribution
strategy that utilizes the Internet, along with the Company's existing
retailers and resellers to sell products. Customers outside the U.S. should
contact their local Apple representatives for information.

Apple, the Apple logo, Macintosh, and Mac OS are registered trademarks of
Apple Computer, Inc. Additional company and product names may be trademarks or
registered trademarks of the individual companies and are respectfully
acknowledged.

SOURCE Apple Computer, Inc.
/NOTE TO EDITORS: For additional information visit Apple's website
( apple.com ), call Apple's Media Helpline at 408-974-2042, or
contact Todd Paoletti at our PR agency, Niehaus Ryan Group, Inc.,
650-827-7030./
/CONTACT: Nathalie Welch of Apple Computer, 408-974-5430, or
welch.n@apple.com; or Todd Paoletti of NRG for Apple Computer, 415-827-7030,
or todd@nrgpr.com/
/Web site: apple.com
(AAPL)
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