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Non-Tech : Radica Games (RADA)
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To: Starbase4.0 who wrote (3250)3/4/1998 9:25:00 AM
From: R F Phillips  Read Replies (1) of 7111
 
Check of a Walmart, a Target and a ToysRUs store in Houston shows similar results strong sales with only 1 or 2 categories of fishing games in stock. Clerks say sell out is quick when orders are received.(Bot 2 fishing Jrs for the grandkids, reduced stock 50%.)
When you look at the big picture the Sales$/Advertising$ ratio is
ridiculous. Radaf does almost no advertising and does 100M/yr in
sales, 50M in fishing games. I think the company should allocate 1M/Q
to advertising fishing games in addition to the ads for the new games.
It is always easier to increase sales of a successful product than it
is to generate similar sales of a new product. The opportunity to
increase sales and eps here is really enormous.
phil
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