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Technology Stocks : C-Cube
CUBE 36.39-0.4%1:24 PM EST

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To: John Rieman who wrote (30274)3/4/1998 7:35:00 PM
From: Stoctrash  Read Replies (2) of 50808
 
Sony's New Digital Handycam Camcorder Helps Bring Digital Video Into The Home
PR Newswire - March 04, 1998 17:51
New DV Camcorder Features: Analog Video In/Out, Nightshot Infrared Recording
and Up To 8 Hours of Continuous Recording

PARK RIDGE, N.J., March 4 /PRNewswire/ -- Sony unveiled the newest member
of its flagship Digital Handycam(R) camcorder line today, with improvements to
help consumers shoot professional looking home video. Consumers can also now
edit, archive and convert their analog home videos to digital with Sony's
newest Digital Handycam.
"We estimate that about one-third of this year's camcorder market will be
consumers replacing their old camcorders," said Jay Sato, vice president of
personal video for Sony Electronics' Consumer Audio Video Group. "With
convenient new features like analog input, it's easier than ever to convert
your old home videos and switch to the DV format."
The new DCR-TRV9 Digital Handycam incorporates Sony's advanced
"Worry-Free" camcorder features, including:
-- NightShot(TM) for recording in complete darkness, using an infrared
transmitter as a light source so the Handycam camcorders can capture
images that are invisible to the naked eye. An optional infrared
video light also can be attached to the camera's "intelligent shoe,"
extending its NightShot range up to 100 feet.
-- LaserLink transmitter with TV control that beams videos from the
camcorder to an optional receiver which is connected to the
television -- and even turns a Sony TV on and switches it to the
appropriate input source.
-- i.Link(TM) digital video interface (IEEE 1394) for bi-directional
transfer and editing between two DV sources, or a DV camcorder and a
computer, with virtually no quality loss from generation to
generation.
-- Super Steadyshot(TM) image stabilization that uses motion sensors
inside the camcorder to detect and compensate for hand-shake and
vibration without compromising picture quality.
-- InfoLithium battery technology that uses lithium ion cells which won't
develop "memory" -- a common problem that leaves many nickel-cadmium
(NiCad) batteries unable to store a full charge. Also, a
microprocessor inside the InfoLithium battery works with the camera's
AccuPower(TM) battery meter to display the exact amount of available
battery life -- accurate to within one minute.
-- Stamina(TM) battery life with the supplied battery (NP-F330) lasts for
up to 80 minutes of continuous recording on a single charge using the
view finder, and up to 8 hours on a single charge with the optional
accessory battery (NP-F950).

The DCR-TRV9 also features a 3.5-inch swivel-screen color LCD monitor and
color viewfinder, a 15X optical/180X digital precision zoom lens with a
convenient manual focus ring, eight picture effects (including mosaic,
solarization, monotone, sepia, negative art, pastel, slim and stretch), six
pre-programmed auto exposure settings, and a photo mode to record up to
510 individual still photos on a 60 min. DV cassette. The DCR-TRV9 is
expected to be available in late April for $2,299 MSRP.

Sony Background Inc. Background: Headquartered in Park Ridge, N.J., Sony
Electronics has more than 24,000 employees in North America. Sony (NYSE: SNE)
leads the worldwide personal video market with its line of 8mm and Digital
Handycam camcorders and its top-selling Digital Mavica(R) still camera. Sony
is the co-developer of the Compact Disc and DVD technologies. The company's
annual sales last year exceeded more than $9.6 billion.

SOURCE Sony Electronics
/NOTE TO EDITORS: For information regarding the nearest Sony authorized
dealer or service location, your readers can call 1-800-222-7669. For
photographs of Sony products, editors can call 201-930-6097. On the Internet,
you'll find Sony at sony.com ./
/CONTACT: Sean McNerney of Sony Electronics, 201-930-6178, or e-mail,
sean_mcnerney@mail.sel.sony.com, or Tod Freeman of Sony Electronics,
201-930-6609, or e-mail, tod_freeman@mail.sel.sony.com/
/Web site: sony.com
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