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Biotech / Medical : anika research(anik)
ANIK 9.880+1.0%Nov 28 9:30 AM EST

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To: John McCarthy who wrote (107)3/5/1998 10:29:00 AM
From: George Loder  Read Replies (1) of 328
 
John,
I read your message on the Yahoo about Anik. This market for Orthovisc is huge!!!
Zimmer , a division of BMY has the product on the shelf and is awating FDA approval for distribution. This should occur in 4th Qtr of 98. Zimmer has a sales force of 500 highly trained Orthopaedic Reps to market this product to Orthopaedic Surgeons. The key is BMY and the amount of resources that they are going to commit to this 1 Billion dollar market. They will become the market leader. Totall value of market projected in US is 3 Billion dollars.
Zimmers sales force has the know how and established relationships within th Orthopaedic community to drive this product to success.
Look at Zimmer.com for additional information.
Orthovisc will be approved and insurance companies will support its use in an effort to reduce costs associated with treating patients with OA.

What do you think???

Regards

shoota69
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