Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: craig crawford who wrote (7841)	3/5/1998 11:51:00 AM
From: PeterGx	Read Replies (1) of 27307

<<YHOO will probably get twice as many page hits today but their costs certainly didn't double! >> So Craig, how does this translate into more revenue? I was under the impression that the advertisers paid fixed $$ per ad per period. Maybe, next period YHOO could jack up rates, (based on increased volume), but then again maybe by then advertisers will realize that the increase in "hits" is not (remotely) proportional to increase in "eyeballs". Yesterday, I clicked on Yahoo! 50 times, today I am clicking 100. Am I now twice as royal to Pepsi (having seen their banner twice as many times?) PeterGx

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