Disk Drive Sector Discussion Forum Message Board

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Technology Stocks : Disk Drive Sector Discussion Forum

WDC 160.00

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Dec 2 3:59 PM EST

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To: Mark Oliver who wrote (2670)	3/5/1998 1:35:00 PM
From: Chuck Bleakney	Read Replies (5) of 9256

The great majority of end users are not knowledgeable enough to build their PC from components... so the internet sales link is mostly useful for system upgrades and you still have to be comfortable with the process for adding in a disk drive. It is a task that is daunting to most of the technically challenged ;o) . Direct sales can't and won't happen on a large scale until the disk drive is simply a "brick" that can be added by anyone. Give us a few more years and we may actually be there... but not just yet. I too am concerned about the direction things are going... but you have to compete to be a "player". It's a classic "No pain, no gain" philosophy. This is not a marketplace for the timid. I don't see the under $500 PC market as viable in the long term unless they eliminate mass storage devices entirely. I don't believe anyone can make money on a sub $100 DD. Especially when its difficult to do so on a sub $200 one. We simply bleed until someone dies... Question is, who's going to die first? Chuck

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