Apple did not market to the masses, which is why they were blown away by the
tornado.
Apple was the easy-to-use computer, with the simple point-and-click. The mass market could more easily figure out how to use it. And it was marketed this way, and was very successful because of this. MSFT, OTOH, marketed their OS to companies, emphasizing business productivity, not the consumer mass market. It was only much later that they went after the mass market, after Apple had already had lots of success with it. The problem that Apple had was that it was too successful at hardware, so much so that it comprised a majority of Apple's income, which made it very difficult to make the right choice, which was to create a clone market. In doing so, they would have to endure severe undercutting of their revenue stream, massive layoffs, and a major restructuring, all in the hopes that some day in the not-too-near future, they would be further ahead. Not an easy choice, and not the type of choice that MSFT ever had to make. |
