Ken,
I've got the margin, and I'm short AMZN, and ready to ride it
it all the way up to 100 if necessary. IMHO, this is a much
better short than RMBS because AMZN has not (yet) had the sharp
selloffs that RMBS has had to shake loose some of the fruits
off the trees. BTW, I'm *very* happy with shorting XCIT
@ 49 3/4 the other day, and not too worried about shorting
YHOO @ 73 What goes up will come down, eventually.
Now if I can only sell some more AMZN @ 80+ ...
Once Barnes and Noble and Borders get a good web presence,
and a web marketing strategy tied into their stores, AMZN
will lose customers like crazy. Hey, look at Victoria's
Secret and the tie-in between their stores and their mail order.
If you want to go in to the store and try it on, you can.
After that, when you know what fits, you can order it from
the catalog. People just love to browse a bookstore. Half
the time, the things they buy they had no idea they wanted
when they walked in.
I see tremendous potential for Barnes and Noble and Borders
to use the net effectively to get rid of their overstock
and remainders at a big discount, with targeted e-mail
price lists for people who browse their sites and sign up
for the "weekly specials."
Think about how supermarkets draw people in with things
on sale, at or below cost. AMZN can't do that for long
without racking up a heck of a lot of debt because they
don't have a lot of excess inventory.
David |
