Callaway Golf -- it's a buy Message Board

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Non-Tech : Callaway Golf -- it's a buy

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Sep 6 5:00 PM EST

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To: Anthony Wong who wrote (116)	3/6/1998 10:30:00 AM
From: Noel	Read Replies (1) of 307

-------------------------------------------------------------------------------- In a campaign that begins on Sunday, Bill Gates, the nation's richest man, will endorse the Big Bertha line of oversized golf clubs sold by the CALLAWAY GOLF CO (Thursday's close 27-7/16). A television commercial, in which Gates speaks with an aw-shucks sincerity, will run on CBS during "60 Minutes" and the Doral-Ryder Open golf tournament. A print advertisement is also scheduled, pending Gates' approval. Gates may not be a hacker at work, but he is at play, according to the campaign, which was created by Dailey & Associates in Los Angeles. The print ad is to be almost identical to the commercial, using a photograph of Gates as he appears in the spot. (NY Times)

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