Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 249.14

+0.3%

Nov 11 3:59 PM EST

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To: LoLoLoLita who wrote (1994)	3/6/1998 12:36:00 PM
From: Laird Durham	Read Replies (2) of 164684

I've been posting to a slender threat called HEDGES. One way to hedge your short of AMZN is to go long on BKS or BGP. AMZN is selling at a multiple of 109 times sales, whilst BKS and BGP are selling at 0.98 and 1.4 times sales, respectively. It is hard to believe that in a commodity business like books that BKS and BGP, now on the Internet in full strength, won't cut into AMZN market share. How, then, will AMZN ever start making money?

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