here goes. this is complete follow up to my earlier post. some new stuff, some reconfirming old information and some of what to look for.
MEDIAX INFO as of 2-98
Shares outstanding 15.8 million
Market Cap $16 million
Float 3.8 Million apr.
Distribution in place for pc guru
compusa(140 stores), computer city(100 stores) Staples(300 stores)
Best Buy(500 stores),Office Depot(1000 stores) Staples(500 stores) Wal mart(3000 stores)Major Connections(1400 grocery stores)Tiger Direct Mail(1.5 million customers) and International distribution in Germany, Austria, Switzerland, England, France, Mexico and South America
Symantec/Norton Utilities Group and At&T have agreed to joint promotial activities including having placed trial versions of several of its leading products on the cd-rom and proceed with comprehensive cross-couponing activities. Symantec could potentially produce sales of 500,000 unites during the first year.
Active promotion and marketing planned - the thread knows all this info
Marketing Strategy
- retail end caps, rois,floor dumps, four ways cash wraps
-ads in usa today and pc/consumer mag
-4 month national radio advertising
-video news releases - satelitte 250 markets
-co-op marketing with symantec, at&t, and microsoft
-major online and direct mail campaign
bottom line breakdown on pcguru
retail $29
gross rev $ 22
net $10.10
media x currently employs 20 persons and fixed operating costs are currently estimated at $150,000 per quarter |
