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Technology Stocks : America On-Line: will it survive ...?
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To: AAC who wrote (8568)3/8/1998 1:27:00 PM
From: LoLoLoLita  Read Replies (1) of 13594
 
OK ALL--

Any ideas on how much it's costing AOL to make those calls
and track the responses? Their starting pay for phone reps
is $7/hr, and they offer some benefits beyond FICA, so it's
gotta be at least $10/hr. And then you have to add in
supervisor time, and MIS time to handle the billing and
customer service. Gee, could this cost them more than
$20 for each "defector" they lure back with lower prices?

I sure think so. Reminds me of when I made $50-75 from AT&T,
and 5000 + Frequent Flyer miles from MCI every time I switched
long distance carrier. But then they stopped doing it.
Wonder why.
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