FYI "The White Box"
wired.com
Best-Selling PC? The White Box
Wired News Report
10:25am 2.Mar.98.PST
What's the most popular brand of personal computer in North America, Compaq or Dell?
Neither. The winner in 1997 was "unbranded," according to a report released today by CMP Media. More than 6.4 million generic machines - dubbed "white boxes" - were assembled and sold by computer consultants and resellers, surpassing the sales of any name brand PC manufacturer, including industry leader Compaq, which sold 5.1 million units.
Also in the top five were Dell, which sold 2.9 million computers, Packard Bell/NEC (2.8 million), and IBM (2.7 million), the report said.
A little more than a third of North America's 96,000 computer consultants, network and systems integrators and resellers identified in the study build their own unbranded PCs, the report found. Together, that added up to a US$7.6 billion market in 1997.
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