Fast-Growing Telecommunications Providers Turn to Lightbridge's
Telesto for a Competitive Edge
EATEL and Prime Matrix, the Latest to Sign-on for Fast Customer Acquisition
BURLINGTON, Mass.--(BUSINESS WIRE)--March 9, 1998-- Lightbridge's Telesto(tm) suite of integrated customer
acquisition and retention solutions is attracting fast growing telecom providers who view quick activation of new subscribers as
a strong, competitive advantage. Today, EATEL, one of the fastest growing telecommunications companies in the South, and
Prime Matrix Wireless Communications, a rapidly growing telecommunications reseller, have chosen Telesto to achieve a
competitive edge in the area of customer acquisition. Lightbridge, Inc. (NASDAQ:LTBG - news) is a leading provider of
customer acquisition and retention solutions for the global telecommunications industry.
''We see a trend of fast-growing, dynamic telecom companies, such as EATEL and Prime Matrix, looking for leverage by
offering superior customer service,'' said Pamela D.A. Reeve, president and CEO at Lightbridge. ''Telesto delivers on the
promise of superior customer care by enabling the rapid response to service activation that customers are demanding.''
Prime Matrix and EATEL join the list of small and medium size telecom companies such as Unitel and Dobson
Communications who are going head-to-head with the larger, more established telecom giants.
''Working with Lightbridge's Telesto gives us the tools we need to bring the right customers on board quickly and deliver
customer care that surpasses the competition for our new PCS service,'' said Patrick Regan, director of customer care at
EATEL.
Teresa Mabugat, vice president of information systems at Prime Matrix comments on Telesto's impact on its customer
acquisition process, ''Lightbridge helps us maintain our commitment to customer care and to high standards of service while
our company grows.''
The Solutions
To support its new PCS service, EATEL is using Lightbridge's TeleServices call center, POPS(tm) and Fraud Detect(tm) for
credit qualification, fraud screening and activation. Prime Matrix will use Lightbridge's Retail Management System (RMS)(tm),
POPS and Fraud Detect to support the qualification and activation of its growing subscriber base. All of these products are
part of Lightbridge's Telesto suite of integrated solutions for customer acquisition and retention.
-- TeleServices is the only call center exclusively serving the
telecom market, leveraging Telesto to provide carriers with a
fast, workflow-enhanced system for customer management.
-- RMS is a client/server application that enables retail
operations to manage the sale of telecom products more efficiently.
RMS handles credit screening, transaction and payment processing,
service activation, cash drawer management, inventory and
purchasing management, and management reporting.
-- POPS is an application used by carrier-owned or dealer/agent
store locations and direct sales for quick customer qualification
and activation via an Intranet or Extranet connection.
-- Fraud Detect is a multi-faceted fraud detection tool that
identifies subscription fraud at the point of sale and prevents
it from happening.
About Lightbridge
Lightbridge, Inc. (NASDAQ:LTBG - news), based in Burlington, Mass., is a leading provider of software-based services that
help global telecommunications carriers quickly acquire customers and retain them over time. Lightbridge has leveraged its
credit processing expertise into solutions that help carriers quickly and cost-effectively provide bundled services through new
channels. Telesto(tm), Lightbridge's network of integrated customer acquisition and retention solutions, provides best-in-class
credit, fraud, churn, channel and market performance solutions to such clients as 360 Communications, AT&T Wireless,
BellSouth Mobility DCS, Omnipoint Communications and Sprint PCS. It is the only complete, workflow-enhanced system for
customer interaction in the converged telecommunications marketplace. Additional information on the company can be found
on the Web at lightbridge.com.
About EATEL
EATEL is a privately-owned telecommunications company headquartered in Gonzales, LA. Founded in 1935 when the
telecommunications industry was still in its infancy, EATEL and its subsidiary companies today provide local and long distance
service, Internet, paging, phone systems and PCS to residents and businesses in Louisiana. The company employs 314 people.
About Prime Matrix
Prime Matrix is one of the largest, privately owned wireless resellers in the country. Headquartered in Calabasas, California,
Prime Matrix currently resells wireless service throughout California. With over 10 years experience, Prime Matrix embraces a
philosophy of fulfilling customer needs and expectations. Prime Matrix has the one of the highest ratios of customer service
representatives to subscribers, offers wireless subscribers a choice among systems and provides expertise in all aspects of
wireless technology.
The matters discussed in the first paragraph of this news release with respect to future growth of certain telecommunications
companies and the matters discussed in the second and third paragraphs of this news release contain forward-looking
statements that may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of
factors, including (i) continuing rapid change in the telecommunications industry that may affect both Lightbridge and its
customers, including EATEL, Prime Matrix and other telecommunications providers, (ii) uncertainties associated with
Lightbridge's ability to develop new products and technologies, (iii) market acceptance of Lightbridge's new products and
continuing demand for Lightbridge's products by telecommunications companies, (iv) the impact of competitive products and
pricing on both Lightbridge and its customers and (v) changing economic conditions.
Telesto, POPS, Retail Management Systems, Lightbridge and the Lightbridge logo are trademarks of Lightbridge, Inc. Fraud
Detect is a trademark of Trans Union. All other trademarks and registered trademarks are the property of their respective
owners.
Contact:
Lightbridge, Inc. Neva Group
Karen Gobler Caitlinn Cohen/Monique Klares
(781)359-4705 (617)441-4000 ext. 232/246
kgobler@lightbridge.com ccohen@neva.com
mklares@neva.com |
