Monday March 9, 10:38 am Eastern Time
Company Press Release
SOURCE: Imark Communications
ATM Year 98 Expands Comprehensive Education Program that Focuses on Asynchronous Transfer Mode and Broadband Technologies
World's Largest ATM Event Runs from June 1-5 at the San Jose Convention Center, San Jose, CA
Conference and Exhibition Provides Enhanced Learning Experience by Offering In-Depth Programs and Real-World Demonstrations in The ATM Applications Showcase
FRAMINGHAM, Mass., March 9 /PRNewswire/ -- The comprehensive education program for ATM Year 98, the world's largest conference and exhibition that focuses exclusively on Asynchronous Transfer Mode and broadband technologies, has been expanded to meet the needs of the growing numbers of industry professionals and end-users who attend the event. This year the conference and exhibition provides an enhanced learning experience by offering both an in-depth program and real-world broadband demonstrations in the ATM Applications Showcase. The theme for the event, which runs from June 1-5 in the San Jose Convention Center, is ''Where Technology and Education Come Together.''
Known for its depth and breadth of content, the conference program is designed to help ATM enthusiasts, at all levels, learn more about the hottest breakthrough ATM technologies, latest trends, products, services, industry standards, practices and real-world broadband applications. The ATM Year 98 conference program provides two days (June 1 and 2) of 16 in-depth tutorials followed by three days (June 3-5) of concurrent conference sessions grouped into nine tracks. Due to growing interest in ATM applications, two new tracks, ATM Voice and Telephony as well as ATM and High Performance LANs, were added this year.
The conference program highlights include: three keynotes from industry leaders; an opening plenary session that focuses on the successful ATM network used by the Walt Disney Feature Animation Group; and a closing plenary session that features the Conference Chairman and track leaders discussing the most significant conclusions from ATM Year 98. Dr. John McQuillan, Founder and former Chairman of ATM Year, moderates a debate entitled Did the ATM Forum Ruin ATM? On June 3 and 4, all conference attendees can also participate in the informal Special Interest Groups from 7:30 to 8:15 a.m. and the Birds-of-a-Feather sessions that run from 6:15 to 7:15 p.m.
ATM Year 98 offers a range of conference program packages at a variety of prices. The first 750 people to register for the Conference Program before March 15 will receive a free copy of the IDC Research study, ATM and Frame Relay Switching Market Review and Forecast 1996-2001, a $1500 value.
The Program Advisory Committee spent more than 10 months building the conference. The conference's world-class faculty includes the foremost ATM visionaries and specialists as well as industry leaders in applications development, carrier services, IP switches, Virtual Private Networks, networking hardware, semiconductors, ATM voice technology and many other areas.
Janet Clark, Conference Manager for ATM Year 98, said, ''The content of our educational program has evolved during the last six years, from sessions focused on ATM and broadband theories, to presentations about how the technology is used by companies to solve real business problems. We've expanded the program to reflect the intense levels of interest in ATM among end-users and industry professionals. We literally offer attendees the who, what, where, when and how of ATM.''
Keynotes:
Three keynote speakers will explore, explain and question the current and future direction of ATM and broadband technologies.
L.S. (Stagg) Newman, Director of Technology Analysis, Office of Plans and Policy, Federal Communications Commission (FCC), explores the relationship between technology and regulation in his keynote entitled Digitization, Packetization and (De) Regulation: The Brave New World. The keynote is on Wednesday, June 3 from 10:15 to 11:15 a.m.
Geoffrey A. Moore, Chairman and Founder of The Chasm Group, poses the question ''how has ATM moved into the mainstream?'' Mr. Moore is the author of such groundbreaking works as Crossing the Chasm and Inside the Tornado as well as the soon to be released book, The Gorilla Game. Moore is one of the high-tech industry's foremost experts and visionaries on marketing strategy and organization. He will present a status report on the current and future development of the ATM market that is entitled The ATM Market: Where It is Today and What We Can Expect Next. The keynote takes place on Thursday, June 4 from 8:30 to 9:30 a.m.
Dr. Terence H. Matthews, Founder and Chairman of Newbridge Networks Corporation [NYSE:NN - news], reveals the vision that has enabled his company to quickly become the worldwide leader in providing managed networks. His keynote address is Broadband IP: The Service Evolution and Revolution and it will be presented on Thursday, June 4 from 1:30 to 2:30 p.m.
Tutorials:
ATM Year 98 offers 16 full-day tutorials that provide an intense focus on a wide range of ATM and related broadband technologies. A sample list of tutorials includes: Technical Fundamentals of ATM: ATM Forum Specifications Components; PNNI; IPv4 and IPv6: Functions and Features; Multi-Layer Switching; The ATM Buyer's Guide: What's Hot in ATM Products?; Advances in ATM Network and Systems Management; Voice Over ATM; Introduction to ATM; New and Emerging IP Protocols for the Internet/Intranet; ATM in the WAN - ATM Forum Ambassadors; ATM Interworking; Introduction to ATM and Internet QoS; xDSL and Cable; The ATM Buyer's Guide: What's Hot in ATM Services?; Overview of ATM Technology; and ATM Deployment Around the World.
Concurrent Conference Sessions:
ATM Year 98 offers more than 50 conference sessions that have been grouped in the following conference tracks: ATM Strategy led by Ronald K. Jeffries, Principal, Jeffries Research. This 30,000-foot overview of the high- performance networking landscape provides a fresh perspective on the billion dollar a year ATM marketplace. Learn where and how ATM is winning, and get the insider's view of major new ATM opportunities such as xDSL and ''invisible ATM.'' Also hear a balanced analysis of how ATM has failed to capture important market segments, how alternatives such as big, fast ''super routers'' may be deployed, and how leading financial analysts think investment prospects look for ATM and competing technologies.
Building World-Class ATM Networks led by Karen P. Hold, Publisher of ATM Report and ATMWorld. In this track, hear from creative and innovative networking professionals who've been using both logic and intuition to win big. These sessions will cover the entire process of evaluating, designing, implementing and cost justifying ATM networks, and will weigh the alternatives to ATM. Gain a clear understanding of when and where ATM is most appropriate. Sessions will focus on how to design and implement ATM networks, how to evaluate and select ATM products and services, and how to develop the business case for ATM.
ATM Product Choices led by John Gallant, Editor-in-Chief of Network World. This track provides a concise and current overview of the most important ATM products for enterprise and carrier networks - everything from chipsets to multiservice platforms. Learn about the key new features and options, and understand the vendor strategies shaping the products that will shape ATM networks.
ATM Public Services led by David R. Beering, Principal, Infinite Global Infrastructure. In this track you will discover how ATM is a major element contributing to the boom of Virtual Private Networks, as well as the explosive growth of the Internet. Public carrier solutions are becoming THE choice for large enterprises and Internet Service Providers. Hear the straight story from ATM equipment manufacturers and carriers.
ATM and the Internet led by Joel M. Halpern, Principal Engineer, Newbridge Networks Corporation. This track will explore recent developments that show that ATM has definite capabilities to help provide IP service. Sessions will explore uses of ATM by Internet Service Providers, and in campuses. There will also be discussions of new services and how ATM can help provide them.
Future ATM Technologies led by Dr. Hank Dardy, Advanced Concepts Group Head, Naval Research Labs. Want to know the latest in new ATM switch designs or learn about innovations in multimedia applications? Wonder how futuristic satellite efforts will enhance ATM service globally? This track will provide an in-depth overview of future ATM technologies. Hear from dynamic industry pioneers at the forefront of these efforts.
ATM Standards led by Jill H. Kaufman, Chair, ATM Forum Education Working Group, ATM Technology Program Director, Networking Hardware Division, IBM Corporation. All speakers in this track are subject-matter experts that personally attend ATM Forum meetings. They create the technical specifications that are incorporated in today's ATM products. Learn about what's possible in ATM today, how it works, and the work-in progress that will enable new aspects of ATM.
ATM Voice and Telephony led by Dr. David J. Wright, Full Professor, Faculty Administration, University of Ottawa. Voice over ATM, once the Holy Grail, is now a reality. Carriers and equipment vendors are no longer asking **whether** voice should be transported over ATM, but instead they are dealing with **how**. There are plenty of alternatives to choose from which are discussed in this track from the perspectives of equipment vendors and carriers. This track also analyses the business case for Voice over ATM and the competition: Voice over Frame Relay. It addresses strategies of the major carriers, including IECs and cellular operators, and gives examples of innovative applications.
ATM and High Performance LANs led by Lee Keough, Editor-in-Chief, Data Communications. Upgrading your LAN backbone and wondering where -- or how -- ATM fits? With this track, learn the pros and cons of ATM and Gigabit Ethernet; how to connect existing and new LAN topologies to an ATM backbone or service; when and how to write ATM applications; and issues involved in high- speed LAN design and migration.
Plenary Sessions:
ATM: The System Behind the Story at Walt Disney Feature Animation, Wednesday, June 3 from 8:30 to 10:00 a.m. Karen P. Hold, Publisher of ATM Report and ATMWorld, moderates this presentation that explains how implementing ATM technology has changed the way Disney does business. Presented by the players who deployed ATM within the organization.
Debate: Did the ATM Forum Ruin ATM? will be held on Wednesday, June 3 from 3:00 to 4:30 p.m. Dr. John McQuillan, President of McQuillan Consulting, Founder and former Chairman of ATM Year, moderates this debate that explores the role of the ATM Forum in helping or hurting the marketability of ATM.
Conference Synthesis and Conclusions will be held on Friday, June 5 from 11:30 a.m. to 12:30 p.m. George H. Dobrowski, ATM Year 98 Conference Chairman, President of the ATM Forum, Director of Broadband Switching and Signaling Technology, Bellcore, moderates this end-of-the-conference panel discussion with the nine track leaders. The panel's roundtable discussion will focus on the most important conclusions from ATM Year 98.
Special Interest Groups and Birds-of-a-Feather Discussions:
Special Interest Groups. Attend morning gatherings with colleagues to express views and engage in lively discussions on ATM and networking issues. The Wednesday, June 3 sessions from 7:30 to 8:15 a.m. are for professionals in financial services, manufacturing, news and entertainment production and residential broadband. The Thursday, June 4 sessions, from 7:30 to 8:15 a.m., target members of the ATM community in medicine, education and government.
Birds-of-a-Feather sessions are informal evening gatherings to share experiences, work out problems and form relationships with peers and colleagues. A total of 11 separate sessions will be held on Wednesday and Thursday, June 3 and 4 from 6:15 to 7:00 p.m.
About Imark Communications
Imark is a leading producer of conference driven tradeshows in emerging and high growth markets worldwide. Imark owns and produces the ATM Year events held in the United States, Europe and Asia.
SOURCE: Imark Communications
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