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Strategies & Market Trends : Roger's 1998 Short Picks

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To: Pancho Villa who wrote (4103)3/9/1998 11:10:00 AM
From: Ploni  Read Replies (3) of 18691
 
Subject: KO

Buying puts in Coke last year (at 71) was my first option play ever, and you can imagine that I was pleased with the results.

Coke has now set a new high, at 72. WMT is also at a high. (I had also bought puts in WMT, that didn't do as well).

Coke seems vulnerable: everyone likes the product, but they play funny tricks with selling bottlers every year, propping up earnings.

I may buy some more puts.
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