Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Joe Antol who wrote (4166)	10/17/1996 10:28:00 PM
From: Paul Fiondella	of 42771

Joe is right, its time to email joe_marengi@novell.com I think we should all send the executives at Novell a message, as Joe suggested. We might focus on the fact that Novell is unable to characterize itself to the press in positive terms and seems to periodically stop communicating its point of view out of frustration with the results. It has a tendency to give up the struggle rather than deal with the rejection and keep fighting. This is a major failure of their public relations. Novell should be able to put together a team that can analyze what the press is saying about a Novell product and then correct the missinformation and misimpressions immediately. This is not difficult! Part of the problem is that Novell is in Utah, a very beautiful state, but not a state in which you get a real feeling for what it is like to be in the same cage as a hungry MSFT, NSCP,or SUNW. They need to have their PR people come from the streets of New York City where babies hustle their way out of their mother's wombs to make a dollar, and the value of money is well understood. (As it was once described to me, if you crashed your car above 96th St., you could expect your car to be disaasembled and your pockets picked clean before the ambulance arrived.) Maybe they need to hire Jerry Della Femina, an Madison Avenue advertising man from New York to teach them how to do it. This guy once got himself arrested for illegally displaying pumpkins in front of a gourmet food shop he owned and got two years of free publicity for his establishment in papers all over the country. He is only one of many such characters who pulled themselves up by their bootstraps and are now multimillionaires in the Big Apple. You've heard of Rupurt Murdoch. I expect him and Ted Turner to duke it own at the World Series in the Bronx. THIS IS WHAT NOVELL NEEDS IN ITS PR DEPARTMENT. Not a bunch of God fearing, church going pillars of the UTAH establishment. Yes its a sinful world folks, and you have to hire sinners whether you like it or not!

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