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Technology Stocks : C-Cube
CUBE 36.04-0.8%Dec 31 3:59 PM EST

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To: John Rieman who wrote (30637)3/10/1998 4:43:00 PM
From: BillyG  Read Replies (2) of 50808
 
Creative offers multimedia kits to systems integrators for $1000 PCs. CUBE is inside the PC-DVD kit. Note thst PC-DVD is a trademark of CREAF...........

Creative Ships Multimedia PC*KITS: Complete Branded Upgrade
Solutions for The Systems Integrator Channel

Creative's Multimedia PC*KITS Include Audio Cards, 2D/3D Graphics Cards, PC-DVD or CD-ROM Drives and Speakers

MILPITAS, Calif., March 10 /PRNewswire/ -- In line with its strategy to
design and develop products that address key segments of the PC market through
all channels, Creative Labs, Inc. (Nasdaq: CREAF), the world's leading
provider of multimedia products for the PC, today announced that it has begun
shipping a new line of kits designed specifically for systems integrators.
The new Multimedia PC*KITS(TM) provide systems integrators with the key
components they need to build high-powered multimedia systems at compelling
price points. Creative's Multimedia PC*KITS include the latest in high-
performance, Creative-branded hardware for audio, 2D/3D graphics, PC-DVD(TM)
or CD-ROM drive technology, and speaker subsystems in an all-in-one package.
With Creative's Multimedia PC*KITS, systems integrators can provide added
value in today's sub- $1,000 PC market and offer well-known, branded
components inside. Creative's Multimedia PC*KITS have been designed and
tested to ensure complete compatibility and reliable, easy installation for
the ultimate end-user experience. Multimedia PC*KITS are initially being
offered in two configurations: Creative Components(TM) 700 and Creative
Components 500. They are available immediately through Creative's extensive
network of distributors and have a street price of US$479.99 and US$249.99
respectively.
"Creative is constantly looking for ways to help its channel partners stay
competitive and ahead of the technology curve," said Sim Wong Hoo, chairman
and chief executive officer for Creative. "With Creative's Multimedia
PC*KITS, system integrators can easily meet the challenge of staying
competitive while adding valuable brand-recognition in today's aggressive PC
market."

Creative Components 700
Creative Components 700 is designed for building high-powered PC-DVD
systems with the latest in multimedia technology including Creative's industry
leading, second-generation PC-DVD drive:
* Creative PC-DVDx2 drive - second-generation PC-DVD drive that provides
up to 20x CD-ROM and 2x DVD-ROM functionality with CD-R and CD-RW
compatibility
* Sound Blaster AWE64 - the industry's most popular 64-voice audio card
Graphics Blaster Exxtreme Value - a 4MB 2D/3D graphics accelerator
based on the PERMEDIA 2 processor from 3Dlabs
* Creative MPEG-2/Dolby Digital decoder board for optimum hardware-based
DVD video and audio playback

* Cambridge SoundWorks' PCWorks -- the award-winning speaker subsystem
based on Henry Kloss' highly-acclaimed speaker design model

Creative Components 500
Creative Components 500 includes the latest in CD-ROM technology with the
following powerful, Creative branded components:
* Creative Blaster CD 24x CD-ROM drive
* Creative Labs Sound Blaster AWE64
* Graphics Blaster Exxtreme Value - a 4MB 2D/3D graphics accelerator
* Creative Sound Blaster SBS20 powered speakers designed by Cambridge
SoundWorks

Service and Support Program for Systems Integrators
Creative has designed a support program to address the special needs of
systems integrators. This program includes:
* Priority Technical Support: 24-hours a day, seven days a week
* Express RMA Component Exchange for quick replacement and exchange needs
* Reseller Lead Generation
* Evaluation Unit Program for the evaluation of new products for purchase
* Faxed Monthly Updates on new products and technology

For more information on these and Creative's entire line of solutions,
please visit Creative's award-winning Web site, The Creative Zone at
www.creativelabs.com.
Creative Labs, Inc., is a wholly-owned subsidiary of Creative Technology
Ltd. and serves as the company's U.S. Headquarters. Creative Technology's
other U.S.-based subsidiaries include Cambridge SoundWorks, Inc., Digicom
Systems, Inc., EcTiVA, Inc., E-mu Systems, Inc. and Ensoniq, Inc.
Creative Technology Ltd. develops, manufactures and markets a wide array
of advanced multimedia solutions for the PC, entertainment, education, music
and productivity tools markets. Creative's products are marketed through the
OEM, systems integrator and retail channels under a variety of trademarks,
including the "Blaster" family name. Sound Blaster(R) has become the
multimedia industry's de facto audio standard. Sound Blaster is an audio
platform consisting of a sound card or chipset, software drivers and bundled
software applications that enable PCs to produce high quality audio.
Creative's corporate headquarters and primary manufacturing are based in
Singapore, with sales, distribution and research and development being carried
out through an extensive, global network of subsidiaries located in North
America, Europe, Asia and Africa.
This announcement relates to products whose launch are in the United
States of America. The product names, contents, prices and availability may
differ elsewhere in the world according to local factors and requirements.
Sound Blaster is a registered trademark and Discovery , PC-DVD, PC-DVD
Encore, Graphics Blaster Exxtreme, DynamicXtended Resolution, Dxr and PC*KIT
are trademarks of Creative Technology Ltd. in the U. S. and other countries.

All other product names mentioned herein are trademarks of their respective
owners and are hereby recognized as such.

SOURCE Creative Labs, Inc.
/CONTACT: Theresa Pulido, Creative Labs, Inc., 408-428-2329,
tpulido@soundblaster.com; Gary Brotman, Golin-Harris Communications,
213-623-4200, gbrotman@golinharris.com/
(CREAF)
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