Bruce,the reason is this,the stock is hot,never been better,and when stocks split at the right time(and this is the right time),they often run-up rapidly both before and after the split--I think if it split now,say 2-1,I think,in this BULL market,the stock will double again in 12months,The point being,it makes the stock easier to buy and will appreciate faster.The dividend will be smaller per share,but for those who are in the split,it doesn't matter because of the multiple.That is my opinion,and I don't think it is an unreasonable one.max90 |