America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: Glenn T who wrote (8744)	3/11/1998 12:19:00 AM
From: Kerry Phineas	Read Replies (2) of 13594

Glenn T, the problem with search engines like Yahoo is that there's no real hook to get people to actually show up. For most sites in general there isn't a natural path in the door. People are used to TV, and AOL could be viewed as a step from TV towards the internet. ie people don't have to make the difficult choices but can instead choose more easily based on the limited options AOL has to offer. Sounds like crap but then people are morons to begin with. (note: I'm not cynical). Why did USA Today become a successful paper? It mimiced TV, the dominant medium in our society, as a paper and attracted a significant number of customers. Note: USA Today couldn't garner interest in their TV program because it was redundant. There's definitely a place for a company like AOL in the current internet marketplace. (I'm short based on valuation and the fact that the business structure of the internet in general is crap right now and who really knows whats going to happen. Also, people like commercials because they're idiots. I mean, the dancing Pepsi bears?)

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