Nice advertising
______ _______ ________
PRIMUS Teams With Washington Redskins Star Darrell Green
VIENNA, Va. -- The 1997 NFL Man of the Year, Washington Redskins cornerback Darrell Green, is teaming with PRIMUS Telecommunications Group, Inc. (Nasdaq: PRTL) in a sales promotion which will benefit underprivileged children in Washington, D.C. PRIMUS, the Vienna, Virginia provider of global long distance voice and data services, is marketing to consumers its new Darrell Green Signature Pre-Paid Calling Card from which ten-percent of the proceeds will go to The Darrell Green Youth Life Foundation.
Green, known as "the fastest man in the NFL," is serving as a celebrity spokesperson for PRIMUS, the fastest growing, facility-based worldwide telecommunications company. The team kicked off the calling card promotion early this month with interviews on eight-area radio stations.
In addition to discussing pro football in general and the Washington Redskins in particular, Green talked about the Foundation which he created in 1988 to serve Washington, D.C. youth through social services, civic and moral leadership, special events at the Darrell Green Learning Center.
"PRIMUS and The Darrell Green Youth Life Foundation make a winning combination," Green told disc jockey Paul Harris during an interview on WARW-FM radio. "I have never lent my name to a marketing effort like this before, and I am very excited about doing this with PRIMUS. I found the executives at PRIMUS a supportive group who believe in and support my focus and efforts on behalf of children. Because of our mutual respect for causes such as The Darrell Green Youth Life Foundation, I feel that being associated with PRIMUS is an excellent resource for funding the Foundation."
"Our agreement with Mr. Green will benefit so many children over the next two years," said K. Paul Singh, PRIMUS chief executive officer. "We are committed to working with Darrell, and his fund-raising efforts for The Darrell Green Youth Life Foundation. It has been my pleasure to get to know Darrell off the football field and, as a company, we are proud to be associated with such a strong role model and civic-minded individual. He has made great contributions to the community over the past ten years."
The PRIMUS Darrell Green Signature Pre-Paid Calling Card is available to consumers today for domestic or international long distance service. The PRIMUS Darrell Green Signature Card is purchased in half-hour or hour increments for $9.00 and $18.00, respectively, ten-percent of which will go directly to The Darrell Green Youth Life Foundation. The Darrell Green Signature Pre-Paid Calling Card can be purchased directly from PRIMUS by calling their Customer Care department at 1-800-877-4687.
PRIMUS Telecommunications Group, Inc. is a global long distance telecommunications company providing domestic and international long distance voice, data, and private network and value-added services to more than 100,000 customers worldwide. Founded in 1994 and with headquarters in Vienna, Virginia, USA with over 500 employees throughout the world, PRIMUS serves businesses, residential and wholesale customers on the continents of North America, Europe, and the Asia-Pacific region. News and information are available at the company's Website at primustel.com .
To receive additional information on PRIMUS Telecommunications Group, Inc., via fax, at no charge, dial 1-800-PRO-INFO and enter code PRTL.
/CONTACT: Bill Stern of PRIMUS, 888-877-4687 ext. 5912, or
wstern6915@aol.com; or Jordan Darrow, investors, or Alicia Nieva-Woodgate,
media, both of The Financial Relations Board, 212-661-8030/
"Copyright(c) 1997, PR Newswire"
"Provided by Dow Jones & Company, Inc." |
