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Gold/Mining/Energy : Direct Focus Inc. (DFXI)
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To: trilobyte who wrote (207)3/11/1998 1:43:00 AM
From: Gordo  Read Replies (2) of 768
 
How about I put in my two bits and we'll have six posts to the BFX discussion group all in the matter of an hour and a half. I am still currently holding 80% of my original BFX purchase - couldn't resist selling some shares into the runup last week.

Clement, you pose some interesting questions. I have not seen any data on units sold or market exposure, but I have also pondered the thought about what point you would reach saturation on an infomercial. After all, the infomercial has been out for almost a year and has been featured on most of the major sports-related networks. What I am wondering is whether an alternate distribution channel such as direct retail now that the product has proven itself would be more viable. This is the strategy employed by another company that I follow, Fantom (TSE:FTM), who started selling their product via infomercials and once they had established a market switched to distribution through the major retailers, where the majority of their current sales comes from. I don't expect their product to do well in a Sears for example, but certainly in some of the major sporting goods or fitness chains where one can buy the competing products such as the NordicFlex??

Anyone want to start a pool for what Q1 results will be. I'll start it off with an even bid for $.25 EPS.

Good night from Alberta.

Gord
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