You wrote: >>Mr. Rosenthal's suggestion regarding "trademarking" the term "smart windows", which is being considered by the company would be an example of what I have in mind.<<
I never suggested "'trademarking' the term 'smart windows'."
Terms like "smart windows" and "smart lenses" are generic and
not susceptible of trademark protection in and of themselves.
After years of observing the company referring to it's patented technology exclusively in the generic, I finally communicated with Joe Harary and urged that REFR set in place some long-term universal marketing benefits by supercharging the generic with a spiffily appropriate (protection enabling!) word-creation adjective (I know about such things) and proposed a half dozen, including, for example:
"ULTRA-Smartr" (eg. Research Frontiers ULTRA-Smartr Windows).
Couple it with the right visual, and it's on every tag of every product sold, forever.
(the letter "r" after smart should be read as
a tiny TM symbol. It just doesn't translate when posted)
IMO, the present branding of the company's technology can be worth many, many millions to the bottom line and thus, to the future value of our investments.
I'd like the company to step lively here, but regrettably,
still await a promised phone call from the esteemed,
albeit tardy, Mr. Harary.
Go REFR.
RMR
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