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Technology Stocks : Apple Inc.

AAPL 277.96

-0.3%

3:59 PM EST

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To: Linda Kaplan who wrote (9317)	3/11/1998 11:34:00 PM
From: Eric Yang	Read Replies (2) of 213173

The CNBC segment on Apple was repeated several times during the day today. It included some broker analysts suggesting that Apple was a best buy because of the low p/e compared to other boxmakers, and gave enthusiastic commentary about the new entertainment box. I guess CNBC doesn't hold a grudge. When Jobs walked out of that interview and the staff constantly mentioned for the next couple of days that they'd never agree not to ask him the question that he said they'd promised not to ask him, I figured good press for Apple might be finished from CNBC. It was wonderful to see these same guys doing a very favorable review of Apple today. Linda, I wouldn't be so quick to give CNBC all the credit. The coverage and positive comments on AAPL were made only after AAPL's recent rally. I didn't hear CNBC talk about the low PE or show any sign of enthusiasm when AAPL investors where sweating it out in the low teens? I don't recall CNBC saying that AAPL was a "best buy" when we were struggling to break $20 a month ago... Where were they when we were constantly battling the negative spins from all those analysts? Where was CNBC when we were trying to tell the rest of the world about the positive Q2 outlook? ...They were busy adding words like...struggling, beleaguered, troubled in front of AAPL. It takes wisdom to notice AAPL's potential...but any fool can praise its success. Eric

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