FYI......
Wednesday March 11, 12:56 pm Eastern Time
Company Press Release
Paragren Announces Year 2000 Compliance of
One-By-One Suite
First Customer Optimization Solutions Provider to Announce Compliance
RESTON, Va.--(BUSINESS WIRE)--March 11, 1998-- Paragren Technologies, a leading
provider of one-to-one marketing software and market intelligence services, today announced that
its One-By-One(TM) suite of marketing software applications is Year 2000 compliant.
Recognizing the potential software problems with the Year 2000, Paragren made careful design
considerations with One-By-One to fully support a four-digit year format to represent the current
year. One-By-One's default Open Database Connectivity (ODBC) date field mappings also utilize
four-digit years. Additionally, One-By-One recognizes the Year 2000 as a leap year, sorts dates
correctly and handles all dates well into the next millennium.
''When we first began developing One-By-One, we recognized the problems the Year 2000 would
create in relation to software not designed to recognize four-digit year fields,'' said Greg Bovee, vice
president of research and development of Paragren Technologies. ''Our customers can be confident
that One-By-One software was designed from the ground up to be fully compliant with Year 2000
format and will give users a very smooth transition.''
Paragren's One-By-One marketing software suite transforms information in data warehouses to
support customer-centric, one-to-one marketing. The suite consists of Data Discoverer for
exploration, analysis and integrated data mining; Campaign Manager for customer acquisition and
retention; and Interactive Marketer for real-time, one-to-one marketing execution.
One-By-One is an integrated suite of marketing software applications that supports an open
architecture and platform independence. It leverages existing investments in data warehouses,
OLAP tools and data mining products. All One-By-One applications are powered by the
One-By-One Application Server(TM), a transformation engine that retrieves data from multiple
sources simultaneously and performs rapid extraction and aggregation.
About Paragren...
Headquartered in Reston, Virginia, Paragren Technologies, Inc. provides innovative marketing
solutions to drive enterprise-wide customer intelligence for organizations in telecommunications,
financial services, utilities and retail markets. Paragren's solutions transform information in data
warehouses to support customer-centric, one-to-one marketing. The company's core competencies
include One-By-One(TM) marketing software suite, consumer panel market intelligence, and data
warehouse consulting and database outsourcing. Paragren Technologies was founded in 1995 and
operates independently as an APAC TeleServices company, following a merger in 1997. Additional
information is available at www.paragren.com.
APAC TeleServices Inc. (NASDAQ:APAC - news), headquartered in Deerfield, Illinois, operates
68 customer contact centers and has more than 14,000 employees in 14 states. APAC seeks to
optimize the value of its clients' customer relationships by improving customer service, increasing
sales, leveraging technology and managing change for corporate growth. APAC clients represent a
wide range of industries including business and consumer products, financial services, insurance,
delivery, retail, technology, telecommunications and utilities. The company's Web site address is
www.apacteleservices.com.
Paragren, TeleTrend and One-By-One are trademarks of Paragren Technologies. All other
trademarks and trade names are the property of their respective companies.
Contact:
Goff Communications
Marcia Goff or Michael Goff, 508-429-0788
msgoff@ultranet.com
just keeping a eye out. RR |
