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Technology Stocks : TAVA Technologies (TAVA-NASDAQ)

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To: Mr Logic who wrote (12506)	3/12/1998 10:15:00 AM
From: Karl Drobnic	Read Replies (1) of 31646

Patrick: It does Coke little good to get their production plants compliant if the rest of the empire can't bottle and distribute. If you read KO's history over the last 10 years, you will see that KO has invested heavily in the bottling and distribution side. The deals are complex, but KO ends up with a bottler/distributor with muscle in region after region. Any "independent" that balks at becoming compliant is risking its relationship. KO is the emperor, the bottlers are regional princes. The emperor will be issuing the orders on this one.

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