IDTI - an IC Play on Growth Markets Message Board

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Technology Stocks : IDTI - an IC Play on Growth Markets

IDTI 48.99

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Mar 29 5:00 PM EST

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To: Rob S. who wrote (7349)	3/12/1998 12:16:00 PM
From: Eric Jacobson	Read Replies (2) of 11555

Rob, Fugazi and all - no, I didn't ask how it was selling. It's not like Costco has salespeople floating around, nevertheless knowledgeable salespeople. I agree that a massive advertising effort isn't warranted or affordable for IDT at this time. That's not what I was suggesting. I'm just saying that at the point of sale there was no information provided on this unbranded chip. By advertising, what I meant is it could be as simple as a sticker on the side of the display computer or boxes with a quote from a recent magazine article citing the relative benchmarks of IDT, AMD, and Intel. Then, the average consumer could say "Hey, not bad!" and go read the full article at the library if they want more information. Or, it could be a screen saver displaying the same information.

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