C-Cube Message Board - Msg: 3690285

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Technology Stocks : C-Cube

CUBE 38.87

-1.9%

12:34 PM EST

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To: Stoctrash who wrote (30824)	3/12/1998 4:30:00 PM
From: John Rieman	Read Replies (2) of 50808

Digital add insertion(DIVx goes here). IBM has a real good piece of this market today.............................................. ijumpstart.com CAB Says Digital Insertion Equals More Ad Revenue <Picture><Picture><Picture> The evolving technology of digital ad insertion has facilitated the growth of national spot cable advertising revenues, which increased 26% from 1996 to 1997, CAB says. Total national spot cable billings rose to $242.0mln in '97 from $192.8mln in '96, an even more significant feat since the '96 presidential election funneled a large number of adverting dollars into cable. National spot ads are placed by firms in select local markets.

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