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Technology Stocks : Apple Inc.

AAPL 277.96

-0.3%

3:59 PM EST

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To: Scott Crumley who wrote (9360)	3/12/1998 8:34:00 PM
From: Dylan	Read Replies (1) of 213173

<<I was wondering if you or Eric have taken Apple's advertising budget into consideration. I've seen one analyst state that he believes it to be around 80 million bucks.>> You read my mind. I think the ads are great, but very expensive. Wednesday night on ABC and Thursday night on NBC isn't cheap... However, these ads are making people believe that Apple is not dead and is fueling the fire for Apple's comeback. That is, the perceived comeback that non-Apple followers are now hearing about every day that we've known about for months. It is a very necessary expense. -Dylan P.S. It is nice to be showing an actual profit for this stock after having been down almost 50% for awhile!

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