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The less shorts in a stock, the better is is to short. Generally, the measure is the "days to cover" which I'm sure I'm going to get wrong, but here is a try: The days to cover is calculated by the number of shorts divided by the average daily volume. So it a stock has 100,000 shares sold short, and the average daily volume is 10,000, then there is ten days to cover. The less days to cover the better, it helps prevent short squeezes from developing.
As for ZONA, I think that this is a temporary runup, and we will see lower days ahead, after the mutual funds get out, as suggested on the Yahoo thread. Of course, they are also suggesting that Asensio is illegally playing both sides of the market to manipulate the stock price. I think Asensio is far too visible and smart to be doing those kind of tricks. When doing illegal activities, it doesn't pay to shout about the particular stock in press releases.
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