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Non-Tech : OAKLEY- NYSE:OO

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To: Trey Yon who wrote (1204)	3/12/1998 10:47:00 PM
From: Greg Ballinger	Read Replies (2) of 1383

You may be correct in the assumption that they will strong arm vendors for better pricing. Of course, the vendors still have to give in to it. We all know that when special pricing in retail is availed to the store, the store will cut prices to liquidate inventory at the first sign of glut, slow down or competition. OO stated in their 97 annual meeting they were signing on new dealers to lessen the dependency on RAYS. If RAYS wants special pricing, they should have to buy all stock 6-9 months ahead AND not be able to discount below prices set BY OAKLEY. Oakley has done an excellent job protecting their market from counterfitters. Now it's time for them to protect their market from their distributors. BTW, EYE just got into a merger that spun off Bolle. Bolle now trades under BEYE. Good luck to all. Greg

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