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Non-Tech : Any info about Iomega (IOM)?
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To: Zebedee Wright, Jr. who wrote (49895)3/13/1998 10:21:00 AM
From: sheila rothstein  Read Replies (1) of 58324
 
ZBD, I think the purpose of the 100 Million $$ ad campaign is to get a very strong foothold in the market, so if and when Sony comes out with HiFud or Castlewood comes out with Orb no one except Rocky will want to buy them as ZIP and Jaz will be the standard. (Kill the competition with an A- Bomb) As soon as Clik is ready for shipment I could see another big ad blitz. JMHO,SR
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