Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: sheila rothstein who wrote (49896)	3/13/1998 10:51:00 AM
From: Rumble Maker	Read Replies (4) of 58324

IOM is going to spend a bundle on ads, but one thing you have to be aware of is how big and fast Sony can make a tornado scene of a market. Microsoft has completely messed up NOVL and NOVL was THE player there. Sony will come in a market,sit with every single sales person from Computer City, Best Buy, CompUSA, and any other store that sells computers and feed them an incredible lunch, and brainwash them. The sales people leave the show feeling like bigshots and that some company (Sony) thought enough of them to spend all that money. If you don't already have an Iomega drive, you probably are not too familiar with Iomega. You walk into the store scared about buying something you don't know anything about and you see Iomega, Syquest, and Sony. $100 million on ads, you say, will keep Iomega at the top. Sony spends that every month on their name. Pray for a buyout.... Rumble

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