Apple to Show Prototype Copper-Based PowerPC, Reports CMP's EE Times
Business Wire - March 13, 1998 13:53
%CMP-MEDIA CMPX APPL %NEW-YORK %COMED %COMPUTERS %ELECTRONICS %PUBLISHING V%BW P%BW
MANHASSET, NY--(BUSINESS WIRE)--March 13, 1998--
Steve Jobs Will Show a Macintosh Computer Running at 400 MHz
with a Prototype PowerPC Chip from IBM in New York Next Week
Apple Computer (Nasdaq: APPL) is preparing to demonstrate the first central processing unit (CPU) built in copper-based technology, sources have told CMP's EE Times Online (http://www.eet.com). At the Seybold Seminars scheduled for March 16 to 20 in New York, Apple's interim CEO, Steve Jobs, will show a Macintosh computer running at 400 MHz with a prototype PowerPC chip from IBM Microelectronics (NYSE: IBM), according to industry insiders.
EE Times Online reports the demonstration not only represents a step forward in Mac performance, but also the emergence of a delicate political problem for Apple. The Cupertino, Calif., company has struggled to maintain good relationships with both IBM and Motorola (NYSE: MOT), the suppliers of PowerPC processors. But a gap is opening between the process capabilities as IBM's copper-metalization process comes online, insiders said. Such a gap could make it difficult -- if not impossible -- for Motorola to continue as an alternate source of high-end PowerPC CPUs.
EE Times, published by CMP Media Inc., is the leading publication covering the high tech original equipment manufacturing industry. The well-respected weekly--which in recent years broke several major industry stories including the news of the floating point bug in Intel's Pentium processors--is the only source that delivers news of both business and technology to engineers and technical/corporate managers at electronics and computer systems manufacturers in North America.
CMP Media Inc. (Nasdaq: CMPX) is the only high-tech media company providing essential information and marketing services to the full technology spectrum--the builders, sellers and users of technology worldwide. With its portfolio of leading newspapers, magazines, custom publishing, Internet products and conferences, CMP Media is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, which include EE Times, InformationWeek, Computer Reseller News and Windows Magazine, along with products and services created exclusively for the Internet, can be found on CMPnet at cmpnet.com.
CONTACT: CMP Media Inc., Manhasset
Steve Rubel
(516) 562-7434
srubel@cmp.com
or
Catherine Jarrat Koatz
(516) 562-7827
ckoatz@cmp.com
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