METRICOM - Wireless Data Communications Message Board

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Technology Stocks : METRICOM - Wireless Data Communications

MCOM 0.0150

+25.0%

Dec 26 9:30 AM EST

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To: HVN who wrote (628)	3/13/1998 4:44:00 PM
From: Dragonfly	Read Replies (1) of 3376

You've got it exactly backwards. Agreed that MCOM needs to increase coverage area... but selling "solutions" is the right way to go- sell to companies located in the area you are in, and build out new areas from those revenues. Once you have a nationwide network (And not before) you can start mass marketing the product to consumers. However, you cannot effectively target, nor afford to bear the new user costs of consumers when your market isn't national-- most of your advertising would be seen by people who can't use the product. Also, businesses have internal IS people to manage new technologies, consumers just call on the phone and complain on the net. (I can't tell you how many stupid things I've seen people say on the net about this technology- consumers have no clue.) Until you can afford to spend the money in techsupport and marketing that it takes to educate your consumer customers, focusing on business solutions is exactly the right thing to do. That's why the stock is at $10 right now...

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