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Hey Joe, I'm back for my quarterly marketing carp (crap?) session. When last we spoke, the word from the trenches was the mandate that all Gold and Platinum resellers must jump through new and improved flaming hoops. Sure enough. Seems a choice has been given. Be ye a "reseller" or "consultant?" If the former, you must sell $5000 per month, if the latter, you must e-mail regional rep with monthly "success story." Both must send personnel to BrainShare each year and must meet with local/regional rep for regular strategy sessions. I hate to say this, but it seems to be getting easier and easier to sell MSFT. First of all one doesn't have to "sell" NT. Virtually everyone has heard of it and already thinks NT means network. One must work to sell NetWare (or is it IntranetWare this month?) because nobody knows what the %$@# it is. Then if things don't go to perfection, it's the reseller/consultant's fault. If NT takes a dump, hey no problem, that must be the nature of the beast, eh? Now, when NOVL brand recognition is way beyond critical, they lean on the resellers. How does this make sense again please? OK, I've spewed, now back to the regularly scheduled management conspiracy that seems to be taking place within the hallowed halls of NOVL. |
