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Technology Stocks : Intermagnetics (IMG)
IMG 1.070+3.9%2:27 PM EST

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To: Mark Shaw who wrote (2516)3/14/1998 11:10:00 AM
From: Robert Florin  Read Replies (1) of 3448
 
re the conference call. I listened and did not hear as much uncooperativeness as has been noted on this bb. I also was not as negative on more immediate corp opportunities as others have noted.

Clearly FRIGC is weak. One of the problems with the distribution of this product is that they have to get all the users to buy the installation equipment, and without some real incentive for them to do so, why not just keep using illegal freon? Also, because of the change to R-134A in new cars, installers have the equipment available. The big impediment seems to be the costs to the a/c service centers. This may be too big to overcome. However, other installation opportunities could offer more promise, if IMG is able to make it attractive tot he installers. The other important task is to get auto OEMs to use it. Sounds impossible, and i don't know if the EPA use extends to OEM's. Sounds like it should, and I am sure that it has been discussed here before.

Short of that interest, IMG needs to concentrate on its superconducting wires and its magnet business. There still is a lot of opportunity in this arena, and Cern may offer some real revenue opportunities.

What this, and most companies are missing is the combination of interesting products that are ready for market, and a management team that is relentless in its pursuit of those oppportunbities. Companies like IMG should get their marketing, sales, production and research teams to examine the strategies used by MSFT, IOM, Gillette and other successful niche companies to develop products and then MAKE their markets happen. Some of these markets did not exist without the company both developing the product and developing the market.
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